Successful media products depend as much on marketing and distribution to a specific audience as they do upon good production practices'. To what extent would you agree with this statement. Within the media area (film) you have studied?
Inception is a successful blockbuster film, inception from a budget of 175$ million and a market budget of 100$million it produced a box office revenue from United States of= $292,576,195, international= $532,956,569, and worldwide=$825,532,764.
by allowing 100$ million which is almost as much as the budget for the film, inception was able to use loads of different marketing techniques because of the huge marketing budget which allowed the film to reach as wider audience as it possibly can to make as much money as it possibly can.
For the marketing of the film various different ways of advertising were used, posters- inception had poster campaign containing a teaser trailer for the film and 7 different posters one each for a different main character this is clever because not only does it advertise the film but it also advertises what actors are in it and could attract fans of the actors/ actresses, they had giant billboards put up on the side of buildings these were a good idea because you definitely can’t miss a poster the size\of a building, 9 different tv spots advertising the film, 2 trailers, press junkets- where the cast meet and greet the international press, as well as this they have a website and spin off marketing material such as pop ups, comic books and a website for the 'dream device'.
In the trailers there is recurring theme with the use of 'The director of the dark knight' which provides the film with recognition so people know that its going to be good because they are using the high standard of the dark night as their standard setter. inception is a film that was made to attract to a few different audiences they haven’t shown it as one specific genre for a specific section of people because they want get as many people to be interested as possible, it would interest a lot of people for example- Christopher Nolan fans who know who he is and like his previous work would be interested, as well as batman fans- people who liked the dark night would want to check it out, fans of Leonardo decaprio- people who love him as an actor and like the sorts of films/ roles he plays, as well as fans of action, drama intelligent and films with good special effects.
Inception was released by Warner bro studios, the premier for inception was held in London in July 2010, it was released in both conventional and IMAX theatres on July 16, 2011, the film had its world premiere at Leicester Square in London, United Kingdom on July 8, 2010. In the United States and Canada, Inception was released theatrically in 3,792 conventional theatres and 195 IMAX theatres. The film grossed $21.8 million during its opening day on July 16, 2010, with midnight screenings in 1,500 locations. Overall the film made $62.7 million and debuted at No.1 on its opening weekend, the home video market also had strong results, with $68 million in DVD sales.
By using so many different areas of advertising that can reach almost everyone in some way- posters, TV slots, websites etc, i believe that all of these things is what makes a film successful, no marketing cant make a film brilliant its the making that makes it good but it can sell a film which is what makes the film both well known and successful.
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