Global institutions dominate media production, these institutions sell their products and services to national audiences, to what extent do you agree with this statement?

Global institutions dominate media production, these institutions sell their products and services to national audiences, to what extent do you agree with this statement?

Global institutions are institutions that distribute and produce films, ‘the big six’ global institutions are Universal, paramount, 21^st century Fox, Warner Bro’s, Sony and Disney.

One of the big six is Warner bro’s, warner bro’s pictures distributed the Blockbuster film Inception, Its official budget was $160 million, a cost which was split between Warner Bros and Legendary Pictures, and Warner Bros. spent $100 million marketing the film, they carried out endless marketing using various marketing strategies such as 9 different TV spots, a film website, various posters, teaser trailer, and various official trailers, inception were able to draw in big actor’s such as Leonardo dicaprio this meant that they could use him in the marketing of the film and gave them a head start by catching the attention of Leonardo dicaprio fans.

Another of the ‘big six’ is universal, universal own 67% of the British production company Working title, Working title films produced the film PAUL a 2011, British-American science fiction comedy film. The budget for the film was around $40 million; PAUL used various marketing techniques such as a teaser trailer and an official trailer, because of the smaller budget PAUL wasn’t able to carry out any where near as much marketing as inception because the inception marketing budget alone was more than double PAUL’s budget, other techniques of marketing were used for example Simon peg used the social networking site twitter to tweet and advertise for the film.

In contrast Joe Cornish’s 2011 British science fiction comedy horror film wasn’t released by one of the big six it was released by Studio Canal’s British distribution company Optimum Releasing, the budget for production and film was only $13million, this represents how the big six dominate the media because attack the block is lower budget film that made less money and wasn’t marketed as well as films such as inception so it wasn’t well known which affected how much money is was set to make.

 To conclude I strongly agree with the statement that global institutions dominate the media, for example to big six production companies dominate the media because of their large budgets which allows them to splash out on a larger scale of production and marketing allowing them to spend more money and gain more recognition which permits them to dominate the media and film industry.