Wednesday, 25 April 2012

ethnicity essay

Representation of ethnicity in the Eastenders clip?
Stereotypically ethnic characters are expected to be less represented and in the minority. In this clip from Eastenders the 5 ethnic characters Patrick, Denise, Lucas, Chelsea and friend are represented as an everyday British family living in east London.
The scene opens with Patrick and Denise, having a typically scripted conversation the dialogue doesn’t contain anything specialised using conversations such as marriage and a letter received from an ex wife, towards there ethnicity the only recognisable feature in the dialogue would be Patricks distinctive Jamaican accent.                                                                                       
The mise en scene in the scene shows Patrick’s house decorated with fairly bright colours (yellow and red) and containing tropical plants placed around the room; the colours in the shot may represent the characters of ethnicity and perhaps reinforce colours from the Jamaican flag.                                                                                                                                                   In the shot Denise and Patrick are mainly shown by the camera in a two shot and over the shoulder shots so the audience can view the conversation and are close enough to see the expressions of the characters. The shots also cut from one character to another to show how they are reacting.
The scene then cuts to the cafĂ©, in these shots there are mainly black and ethnic characters shown in the foreground and background this is showing and equal and multi cultural society. In the new location the scene focuses on two character Chelsea (Denise’s daughter) and her friend, Chelsea is represented as a normal and typical teenage character to be living in the area, she shows di interest of what her friend is talking about you can see this in her body language and in the dialogue shown.  Her friend seems very educated and interested in the heritage of her family- wanting to talk to Patrick. Advertisements on posters on the wall help to portray a realistic setting.                                                                                                       
The music playing the background of the scene is ‘we are young we are free’ this has been placed in the scene to represent the idea of what they are discussing being about Chelsea not being interested in the history and being young and getting on with life. The camera angles in the scene are mainly close up two shots to show the reactions of the characters.
Ethnic characters in this clip are seen as normal and part of their society, however the onlooker in the family being Chelsea’s friend is the only one who makes a point of separating them because of skin colour by generalising them as ‘us’ to which Chelsea questions.


Wednesday, 18 April 2012

Working title


1.     Who were the co-founders of Working Title?
Working Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe
 
2.     When was the company founded?
working title was founded in 1983
 
3.     Where is Working Title based?
its a British film production company, based in London
 
4.     Who are the co-chairpersons of WT now?
The Co-chairpersons of Working Title  are  Tim Bevan and Eric Fellner
 
5.     What awards have Working Title won?
Working Title have won 6 academy awards, 26 BAFTA'S, 4 Oscars and many more. Including Working title has won the Audience Award for Best International Feature at the LA Film Festival, For its Film Senna, They won the best costume design for the film Elizabeth: The Gold Age, and an Oscar for The Best Original Score, for Atonement.
6.     How many full time staff does WT employ?
Working Title is located in London, and is known for having a limited number of employees.
 
7.     What is Working Title’s philosophy?
 
8.     List 5 box-office hits that Working Title have made.
Four Weddings and a Funeral, shaun of the dead,  Notting Hill , Bridget Jones's Diary, Hot fuzz.
 
9.     List 5 flops that Working Title has made.
Sixty Six  (budget 3 million - made 1.9 million)
      
Inside I'm dancing (budget 5 million- made £500,000)

        Micky Bo and me (budget 3 million- made £172,336)
        
The boat that rocked (budget 50 million- made 36.3 million
 
10.  What is Richard Curtis’ relationship with Working Title?
Richard curtis wrote films for working title such as Four weddings and a funeral, Notting hill, Love actually and shows such as the vicar of dibley and mr bean.
 
11.  List 2 famous directors that Working Title have worked?
Working title have worked with numerous directors but one of the most famous being Mike Newell who won a BAFTA award in 1994 for Four Weddings and a Funeral whilst also directing “Harry Potter and the Goblet of Fire in 2005”. Sharron Maguire is another famous director Working Title have worked with, who is well known for directing “Bridget Jones Dairy” and is now currently working with Film4 on a film called ‘Mail’.
12.  What is Hugh Grant’s relationship with Working Title?
hugh grant played key roles in working title films such as 'Bridget jones's diary', 'Love actually' and 'Notting hill'
 
13.   Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
 
14. Who owns 67% of Working Title films? When did this happen? Why did this happen?
all of working title films are distributed by universal pictures who have a 67% stake, this happened in 2007.
 
15.   List two of Working Title big blockbuster films and find out their budgets.
 
16.  What genre of films is Working Title most famous for?
Romantic comedies
 
17.  What other genres do Working Title films like to make?
 
18.  Find out as much as you can about WT2? (when established, films made, budgets, awards)
In 1999, Bevan and Fellner launched a subsidiary company named Working Title 2 Productions, commonly known as WT2. The company is an independent film production arm run by Natascha Wharton, and has produced films that include Billy Elliot, Shaun of the Dead and The Calcium Kid
19.   What information can you find out about Working Title through their web page?
 
20.  Find out one other interesting fact about Working Title that you would like to share with the class.

Friday, 16 December 2011

inception essay



Successful media products depend as much on marketing and distribution to a specific audience as they do upon good production practices'. To what extent would you agree with this statement. Within the media area (film) you have studied?
Inception is a successful blockbuster film, inception from a budget of 175$ million and a market budget of 100$million it produced a  box office revenue from United States of= $292,576,195, international=  $532,956,569, and worldwide=$825,532,764.
by allowing 100$ million which is almost as much as the budget for the film, inception was able to use loads of different marketing techniques because of the huge marketing budget which allowed the film to reach as wider audience as it possibly can to make as much money as it possibly can.
For the marketing of the film various different ways of advertising were used, posters- inception had poster campaign containing a teaser trailer for the film and 7 different posters one each for a different main character this is clever because not only does it advertise the film but it also advertises what actors are in it and could attract fans of the actors/ actresses, they had giant billboards put up on the side of buildings these were a good idea because you definitely can’t miss a poster the size\of a building, 9 different tv spots advertising the film, 2 trailers, press junkets- where the cast meet and greet the international press, as well as this they have a website and spin off marketing material such as pop ups, comic books and a website for the 'dream device'.
In the trailers there is recurring theme with the use of 'The director of the dark knight' which provides the film with recognition so people know that its going to be good because they are using the high standard of the dark night as their standard setter. inception is a film that was made to attract to a few different audiences they haven’t shown it as one specific genre for a specific section of people because they want get as many people to be interested as possible, it would interest a lot of people for example- Christopher Nolan fans who know who he is and like his previous work would be interested, as well as batman fans- people who liked the dark night would want to check it out, fans of Leonardo decaprio- people who love him as an actor and like the sorts of films/ roles he plays, as well as fans of action, drama intelligent and films with good special effects.

Inception was released by Warner bro studios, the premier for inception was held in London in July 2010, it was released in both conventional and IMAX theatres on July 16, 2011, the film had its world premiere at Leicester Square in London, United Kingdom on July 8, 2010. In the United States and Canada, Inception was released theatrically in 3,792 conventional theatres and 195 IMAX theatres. The film grossed $21.8 million during its opening day on July 16, 2010, with midnight screenings in 1,500 locations. Overall the film made $62.7 million and debuted at No.1 on its opening weekend, the home video market also had strong results, with $68 million in DVD sales.
By using so many different areas of advertising that can reach almost everyone in some way- posters, TV slots, websites etc, i believe that all of these things is what makes a film successful, no marketing cant make a film brilliant its the making that makes it good but it can sell a film which is what makes the film both well known and successful.

Thursday, 8 December 2011

How is gender represented in the clip from mistresses?

How is gender represented in the clip from mistresses? Throughout this clip from mistresses three different scenes are shown, the first scene opens with a brief extract of music- non digetic to introduce the clip, the scene then takes place with a husband and wife in the kitchen, the woman in the relationship is represented as taking on not your typical house wife role, but in contrast is shown as a business woman, whereas the husband is represented as a house husband being the one who isn’t working, in the relationship the typical traditional roles seem to be reversed, and we are shown clues of this for example the wife is wearing a suit and the husband makes his wife tea in a ‘super mum’ mug which has been placed in the scene to reinforce the idea that the wife is wearing the trousers perhaps, in the sense she is the provider for the family. So this couple does follow the stereotype of husband and wife roles. The couple are shown having a conversation using over the shoulder shots so that the audience can be involved in the dialogue and their perspective. The editing/ cuts in this scene are slow paced to mirror the pace of the conversation and to flow, but to also make the scene appear more realistic. The camera angles used in this scene are mostly a ‘two shot’ angle to capture both characters together, the scene then ends and cross cuts to the next scene. This scene opens with a woman bent down rushing to get her child ready, in the background of the clip you can hear the shower running- digetic sound, a man then emerges from the bathroom not wearing any clothes and is closely followed by a woman , both characters are standing up and when filmed over their shoulder the woman bent down is made to look smaller and not in control while the stood up characters look more superior, the characters are also shown from an eyeline angle of the child/ mother who is bent down so you can see from their perspective and also reinforces the idea of using levels to give the impression of power, the editing in this scene is faster paced because of the layout and speed of the action, but also showing the reactions, and the shots cutting quickly from one another to show the expressions of the characters, it then cross cuts to the next scene. This scene opens with a view of the sign for a pawnbrokers, and then cuts to images of balls which a symbolicc to pawnbrokers, by showing these sygnificant images before dialogue or characters are shown in the scene you can gain a better insight into the storyline of the scene before it takes place, the camera then switches to close up views on money in the mans hand and then a close up of his expression, non digetcis music then emerges into the clip and a sound bridge occurs from one setting to another, this helps the location changes flow better so you know the two are conected, the man is then shown going home to his wife and bringing her flowers, this couple are shown as a more stereotypical couple compared to the other two, they appear to fulfill more traditional gender roles, for example the man has come home from work with a present for his wife, he is wearing a suit,and appears to be wearing the trousers in the relationship, while the woman takes on slightly more of a housewife role.