Attack the block film review

ATTACK THE BLOCK

Attack the block is a modern, funny, sci fi, action film, the film is quite versatile because of how it fits into a few film genres because of the style it has been written in, the fim has been written and directed by joe cornish, the film shows a gang of youths defending their council estate in south London 'the block', the films starts by showing your typical negative perception that covers the media, of youths in gangs, where a group of hoodies mug a young woman. by doing this it gives the films a challenge because you instantly don’t like the main characters but then as it follows them you begin to relate to them and love the characters. At the beginning of the film the leader of the gang, Moses, is a sinister thug and by the end of the film he’s an incredible hero, which is perfectly filmed so we change our opinion of him and dont judge a book by its cover. The movie would work no matter the design of the aliens, but the aliens work completely and live up to the hype of attack the block, with completely black, big furry, gorilla looking aliens with luminescent teeth. Along for the ride is trainee nurse neighbour Sam reluctantly teaming with the boys despite them mugging her early on, and posh pot head Brewis who has been cleverly used in contrast of how the memebers of the gang speak with their slang terms brewis comes across as quite posh and he also has a car which is from his dad suggesting he is from a different background to the members of the gang from the block and is trying to fit in.

 The films uses alot of street slang and alot of witty references to things teenagers will relate to and therfore find humourous for example fifa and texting. in my opinion it is a very likable film because it uses humour in ways like stereotyping so the audience can understand and relate, and i also think the films energetic storyline, for a low budget film it has been put together brilliantly and the dialogue and action definately lives up to the hype of this film.

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review of attack the block presentation

Findings from presentation on different things involving the making and production of attack the block, The plot of Attack the block is Set on a council estate in South London on Bonfire night, the film follows a street gang which have to defend themselves from hostile alien invaders.
Attack the block is a British science fiction action film written and directed by Joe Cornish. the film stars cast such as Jodie Whittaker, John Boyega, Alex Esmail, Franz Drameh, Leeon Jones and Simon Howard.

The film was shot on the Heygate Estate, in Elephant and Castle, London. Big Talk Productions, known for films including Shaun of the Dead, Hot Fuzz and Scott Pilgrim vs. The World, produced the film with Film4, The UK Film Council and StudioCanal,

 its Run Time: 87min and Theatrical Release Date: 07/29/2011 and DVD Release Date: 10/25/2011, Distributor(s): Screen Gems, Optimum Releasing (UK), Screen Gems (USA), Stage 6 Films (USA).

Box Office- Budget: $13,000,000 (estimated) Opening Weekend: £1,133,859 (UK) (15 May 2011) (352 Screens) Gross:$1,024,175 (USA) (25 September 2011)

Summary- from researching into the film, watching trailors and reading reviews i have found out a lot more in detail of the putting together of the film 'Attack the block', by looking into different film websites you can gain a better persepective of the different factors and features that are involved and there are lots of different facts and figures online about the film, over all i think my presentation includes the key information about Attack the block that you would want to know and has helped my understanding of what a big hit it was/ is.

Four Quadrants

A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25.

UsageIn the movie business, and it is most definitely a business, everyone is looking to maximize the audience for their picture. A four-quadrant picture is that magical type of film that attracts parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.

ExamplesOne of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.

ImplicationsAnother interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.

Above the line and below the line advertising

'Above The Line'
is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.

'Below The Line'
 is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.

ATTACK THE BLOCK- presentation

ATTACK THE BLOCK on Prezi

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