Cheryl cole L'Oreal elvive advert
i have chosen this advert because i feel like its a good advert for shampoo and uses a few looks from the 'male gaze', in this advert it uses the 'super smiler' look because it shows Cheryl smiling and looking glowing, by showing her like this it sends a message out to the audience that the shampoo good make you like Cheryl and happy and glowing. It also uses the 'care free' look by showing her cheerful and swishing her hair around.
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