Friday 23 September 2011

Pixie lott 'Mama Do'


Pixie lott Mama Do
I have cut out 30 seconds of pixie lotts music video 'Mama Do', i have chosen this video because i think it includes lots of elements of the 'male gaze', and i think she is shown in ways for people to look at her in a certain way in this snipit of the music video pixie is shown in what looks like a white mens shirt- this would be seen as sexy and cute to men, she is lying on a bed at the begining which could be interpreted as invitational gaze because throughout the small clip she has a hint of a smile suggesting mischief and is looking directly into the camera at the people watching the video with the focus on her eyes, she is also crawling along the floor with girls behind in a 'heaven' like atmosphere with all white pillows/clouds around them, this is classed as the invitational look but aswell as this romatic/ sexual because of how they are positioned- crawling towards the camera which would be seen as seductive and where the audience will focus on their expression/ chests. In the video there are alot of close ups on Pixie's face which show the audience more detail and bring elements of the chocolate box look into the video as well as all the seductive feautures.

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