Calvin klein underwear models-'the male gaze'

This male model 'Freddie ljungberg' is set right in the middle of the picture as the complete focus, he is shot from a mid angle so you can see from his head to the top of his legs. He is in a strong pose and is holding direct and intense gaze right into the camera which is aimed for the people looking at this advert, he is also set in a seductive position with a red background behind him - which is related to romance/sex, in the image you can see the majority of his body in a sexual and seductive position where he is  pulling slightly on his boxers, by doing this it also draws your eyes to the calvin klein on the boxers which is what the advert is selling, This model has been used because he is toned and tanneda nd is an object of desire for women.he is holding onto a bar which could have been used as a phallic symbol and also to show his strength and how toned muscles are, his hands are both in almost fist positions which shows stregth or agression. His body has a sheen to it, which suggest he could maybe have been working out. This advert is for mens boxers so its designed for men to want to buy the boxers so it uses the idea of other men desiring the physique of this model and think they would look like it in the boxers, or think that these boxers will improve their sex life and want to buy them.

These images show the model 'Eva mendes' modelling underwear for calvin klein, in the images she is wearing bra, pants and stockings with a heels which give her a provocative look, in one image the camera angle is a long shot so you can see her whole body, i think that the image is sexually sugestive in alot of different ways, the way she is standing and holding her head in an almost organsmic position, she also has her legs open in both shots. buy wearing stockings and heels as well the underwear it creates an almost fantasy for men to look at. Both images are taken slightly from a low angle making her legs look longer but also making her look more in power and holding a sort of sexual control over the men looking at this advert. The campaign is made to sell the underwear to women so by having this image as the advert for womens underwear it makes women want to buy the underwear because women may look at the advert and envie the models body and sex appeal so they would but the lingerie because they want to feel sexy and think it may improve their sex life if they buy them.